Last update: 11 July 2023


The BEACON is the subsidiary property of Good Standing Hong Kong Limited is dedicated to protect your privacy and safeguard your personally identifiable information in accordance with the Personal Data (Privacy) Ordinance Cap. 486 (“Ordinance”) and applicable data protection laws of the Hong Kong Special Administrative Region of The People’s Republic of China. The Statement is intended to inform you our data collection practices and the choices you can make about our use of the information. This statement is to inform the customers of the policies and practices with respect to the collection, use retention, disclosure, transfer, security, and access of personal data adopted by the company. The collection, use and retention of the data are limited to the specific information necessary for legitimate purposes to administer our business. We strive to provide quality service and are further committed to protecting your privacy.


1. We collect the following types of personal data from customers for the purposes mentioned in paragraph 2 below:

  • full name and contact information;
  • credit card and other payment details;
  • guest's arrival / departure information; and
  • any other information which the customer chooses to provide to us.


2. The customer agrees that any personal data with respect to the customer or any other party which has been provided by the customer to us ("Personal Data") may be disclosed and transferred to the following locations or persons who shall hold, use, process, retain or transfer such Personal Data for the purposes mentioned in paragraph 2 and on a need-to-know basis:

  • our property in Hong Kong where the customer has booked or stayed at or visited;
  • any agent, contractor, credit provider, financial institution, service provider or professional adviser of ours or any other person under a duty of confidentiality to us;
  • any of our holding companies, their subsidiaries and any company in which the same has a direct interest;
  • any actual or proposed assignee or transferee or ours; and
  • any other party at the customer’s consent or instruction.


3. Same as many other websites, we record customers’ visits automatically through cookies, which are some small data structures sent to customers’ computers/electronics devices/handheld devices to record their visit to our official website and to identify them during their future visits. Customers may refuse to accept these cookies by activating such setting on their browsers. However, if customers select the cookies refusal settings, they may be unable to fully experience certain features of our website. We may also collect information regarding customers’ IP address, browser type, domain name and access time. This information is used for our own research purposes. As it is not linked to any personal information, it is separate from customers’ personal data.


4. Customers will be asked to confirm their acceptance of and/or consent to the terms of this Statement when making reservations or otherwise communicating with us via this website or as required under applicable laws. Customers’ use or access of this website will also constitute deemed consent/acceptance of the term of this Statement. Where a customer provides personal data of third parties (e.g. names and contact details of the customer’s family members or friends for reservation purposes), the customer acknowledges and confirms that the customer has obtained the relevant third parties’ consent to provide their personal data to us.


5. From time to time, it is necessary for customers to supply us with data in connection with the provision of goods and/or services. Failure to supply such data may result in us not being able to provide the goods and/or services.


6. We intend to use the customers’ personal information (including their names and contact details0) for use in direct marketing of the news, offers, services, promotions, events, and other information in relation to or hospitality businesses. We may not so use the customers’ personal information without the customers’ consent of indication of no objection.  We will always ask for the customers’ consent or indication of no objection before using the customers’ personal information for direct marketing. Customers may always opt-out from receiving our direct marketing communications by following the instructions in the relevant communications or contact us directly at “”.


7. The customer acknowledges and agrees that his/her Personal Data is provided to and retained by us for the following purposes and for other purposes as shall be agreed between the customer and us or required by law from time to time:

  • the provision of any goods and/or services to the customer (including hotel accommodation and/or restaurant reservations and arrangements, membership-related services and responding to inquiries and requests for information for services);
  • the analysis, verification and/or checking of the customer’s credit, credit history and payment;
  • the ensuring of the customer’s on-going credit worthiness;
  • the processing of any payment instructions, direct debit facilities and/or credit facilities requested by the customer;
  • the determination of the amount of debt owed to or by the customer and/or the  processing and/or collection of amounts outstanding from the customer and those providing security for the customer’s obligations;
  • the performance, preparation and enforcement of any agreement between the customer and us;
  • in connection with any merger, sale, financing, or acquisition of our business by/with another company;
  • the meeting of the requirements to make disclosures under the requirements of any law; and
  • any other purposes relating to the above.


8.  Access to information, the Privacy Ordinance give you the right to access information held about you. Your right of access can be exercised in accordance with the Ordinance. In accordance with the Ordinance, we have the right to charge a Reasonable Fee (amended from time to time to meet our costs) for the processing of any data access request. Any request for access to the Personal Data, correction of the Personal Data or information regarding policies and practices and kinds of Personal Data held by us or any request in relation to the customers’ rights under paragraph 6 above should be in Writing and addressed to us.


9.  So under and in accordance with the applicable data protection laws, the customer has the right to :

  • check whether we hold any Personal Data with respect to the customer;
  • access such of the Personal Data which we hold with respect to the customer;
  • require us to correct any Personal Data which is inaccurate;
  • ascertain our policies and practices (from time to time) in relation to the Personal Data and to be informed of the kinds of the Personal Data held by us;
  • withdraw consent to the processing of his/her Personal Data;
  • erasure of his/her Personal Data;
  • restrict data processing;
  • object against profiling;
  • data portability; and
  • lodge a complaint with a supervisory authority (where applicable)


10. Legal disclaimer, this privacy statement complies with the Personal Dat (Privacy) Ordinance of the Hong Kong Special Administrative Region as well as applicable local laws. We may need to disclose data when required by relevant law or court order, or as requested by other government or law enforcement authorities. This also applies when we have reason to believe that disclosing the data is necessary to identity, investigation, protect, contact, or bring legal action against someone who may be causing interference with our guests, visitors, associates, rights or properties (including this site), or to others, whether intentionally or otherwise, or when anyone else could be harmed by such activities.


11. Changes to our privacy policies, any changes we may make to our privacy policies in the future will be posted on this page. By continuing to use our website you will be deemed to have accepted such changes.


12. We will only retain the Personal Data for so long as necessary to fulfill the purposes for which it was collected and for the purposes of satisfying our legal, accounting or compliance-related requirements. To determine the appropriate retention period, we consider the amount, nature, sensitivity, the potential risk of harm from unauthorised use or disclosure of the Personal Data, the purposes for which we collect/process the Personal Data and the applicable to Hong Kong’s legal requirements.


This statement has been translated into different languages. If there is any inconsistency or ambiguity between the English version and other versions, the English version shall prevail.